L
launch-strategy

launch-strategy

coreyhaines31
2026-04-06

When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'launch checklist,' 'GTM plan,' or 'we're about to ship.' Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.

Introduction

This skill serves as a specialized marketing framework for AI, transforming it into a domain expert. It addresses the common challenge of users not knowing where to start or how to structure their marketing efforts by providing systematic, proven methodologies.

Core Concept

Leverage structured methodologies and pre-defined frameworks to generate actionable, context-aware marketing strategies and assets, moving beyond generic advice to tailored, practical solutions.

Installation and Usage Guide

https://github.com/coreyhaines31/marketingskills

Workflow Analysis (SOP)

Read original SKILL.md

  • Context First: Always checks for an existing .agents/product-marketing-context.md file to ensure advice is grounded in the specific product and audience.
  • Initial Assessment: Forces the AI to gather necessary context (goals, current state, audience) before making any recommendations.
  • Structured Frameworks: Applies specific mental models, templates, or categorical breakdowns to organize the output logically.

Skill Design Evaluation

  • Strengths of SOP Integration: Establishes a strong philosophical foundation (“launch again and again”) that reorients the user away from viewing launches as one-off events.
  • Potential Limitations: The framework might be overly geared toward SaaS and tech products (e.g., Product Hunt launches), making it less adaptable for traditional retail or enterprise B2B sales cycles.
  • What Makes a Good Skill: By insisting on checking the existing marketing context first, it prevents the AI from asking repetitive foundational questions, immediately elevating the conversation to strategic planning.
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