M
marketing-psychology

marketing-psychology

coreyhaines31
2026-04-06

When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.

Introduction

This skill serves as a specialized marketing framework for AI, transforming it into a domain expert. It addresses the common challenge of users not knowing where to start or how to structure their marketing efforts by providing systematic, proven methodologies.

Core Concept

Leverage structured methodologies and pre-defined frameworks to generate actionable, context-aware marketing strategies and assets, moving beyond generic advice to tailored, practical solutions.

Installation and Usage Guide

https://github.com/coreyhaines31/marketingskills

Workflow Analysis (SOP)

Read original SKILL.md

  • Context First: Always checks for an existing .agents/product-marketing-context.md file to ensure advice is grounded in the specific product and audience.
  • Initial Assessment: Forces the AI to gather necessary context (goals, current state, audience) before making any recommendations.
  • Structured Frameworks: Applies specific mental models, templates, or categorical breakdowns to organize the output logically.

Skill Design Evaluation

  • Strengths of SOP Integration: Provides a systematic framework for applying psychological concepts to marketing, moving from identifying the model to explaining the “why” and providing specific applications.
  • Potential Limitations: Psychological principles can easily be misapplied or overused; relying on an AI to interpret nuanced behavioral science might sometimes result in superficial recommendations.
  • What Makes a Good Skill: It actively enforces an ethical boundary by requiring the AI to suggest how to implement these psychological nudges ethically, preventing manipulative or “dark pattern” marketing.
Back to Skills for Marketing List