P
pricing-strategy

pricing-strategy

coreyhaines31
2026-04-06

When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' or 'should I offer a free plan.' Use this whenever someone is figuring out what to charge or how to structure their plans. For in-app upgrade screens, see paywall-upgrade-cro.

Introduction

This skill serves as a specialized marketing framework for AI, transforming it into a domain expert. It addresses the common challenge of users not knowing where to start or how to structure their marketing efforts by providing systematic, proven methodologies.

Core Concept

Leverage structured methodologies and pre-defined frameworks to generate actionable, context-aware marketing strategies and assets, moving beyond generic advice to tailored, practical solutions.

Installation and Usage Guide

https://github.com/coreyhaines31/marketingskills

Workflow Analysis (SOP)

Read original SKILL.md

  • Context First: Always checks for an existing .agents/product-marketing-context.md file to ensure advice is grounded in the specific product and audience.
  • Initial Assessment: Forces the AI to gather necessary context (goals, current state, audience) before making any recommendations.
  • Structured Frameworks: Applies specific mental models, templates, or categorical breakdowns to organize the output logically.

Skill Design Evaluation

  • Strengths of SOP Integration: Forces a structured discovery phase by requiring the AI to gather specific business context (product type, current pricing, target market, GTM motion) before dispensing advice.
  • Potential Limitations: Pricing strategy is highly sensitive to real-world financial constraints and unit economics, which the AI cannot fully audit or verify through a chat interface.
  • What Makes a Good Skill: It categorizes the necessary context logically (Business Context, Value & Competition), ensuring that pricing recommendations are anchored in market reality rather than arbitrary numbers.
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